Net asset value as per July 31, 2010

Industrivärden's net asset value per share was SEK 123 as per July 31, 2010.
The closing price on July 30, 2010, was SEK 94.80 for Industrivärden Class A
shares and SEK 90.40 for the Class C shares.

Stockholm, August 2, 2010

AB INDUSTRIVÄRDEN (publ)
For further information, please contact:
Carl-Olof By, Executive Vice President, tel. +46-8-666 64 00